The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. To understand branding, it is important to know what brands are. A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.The branding is to give a product that existence in the market that would mark a difference with comparison to other products.

The normal products may be purchased and consumed by the consumers who have been loyal to it since ages. But a branded product would be purchased and consumed by the consumers who do not intend to purchase a normal product but intend to purchase the one which stands separate from all other products and is been consumed only by the special and elite class. Branding gives a stay and stand to the product to sustain the market conditions and also it gives that power that it would be recommended by the higher level of consumers who do not think about the budget, but they give prominence to excellence and perfection and luxury. Some of the well-known elite brands are Samsung, Apple, Jaguar, Toyota, Tata, BMW, Intel etc. that has the class that represents the level and standard of living of the consumer or the owner of the products.

Market solutions is The process of defining, educating, and providing access to complete and integrated solutions that deliver customer value by helping customers to solve their problems. You're probably familiar with the 4 P's of marketing: – product, promotion, price and place. Unlike product marketers, solutions marketers must create distinctive offerings that combine both products and services in a way that provides a higher level of value to the customer than those same components would represent separately. The process of getting the key personnel and assets together—including partners as well as internal resources—to create these more robust offerings is often both complex and difficult. The market solutions are to integrate all those operations that would assist and make the work easier and less time consuming to achieve. It is essential to know which marketing strategy when combined with another would achieve excellence and would appeal to the customers at a higher level. Simple strategy of marketing should be to market those products that the customers would prefer for and to introduce the products so efficiently that the customers of other products would shift their purchase to the product marketed. The solutions must be loyal to its consumers and must justify the claims that are claimed. It must not be misleading and defective in terms of the quality of performance so as to maintain the loyalty and consistency in the purchase of the product in the market.